SUSAN R LIN

Master of Wine Master of Fine Arts

About

Susan R Lin MW, MFA

Creating memorable experiences through music and wine

Susan's joy is bringing music and wine together through musical branding and bespoke experiences.

Susan approaches her craft through an interdisciplinary lens, inspired and forged by her work as a high tech program manager, performing arts program developer, and as a classical pianist and dancer.

Susan has worked with organizations such as San Francisco Symphony, Google, San Francisco Ballet, Biondi-Santi, Decanter, Boisset Collection, TEXSOM, and more.

Susan was named Master of Wine after passing the MW exam and the publication of her Research Paper

‘Influences of Classical Music on the Perception of a Brut Non-vintage Champagne’.

See more of Susan's work here.

See Susan's musically oriented videos.

WHAT I DO

Wine/Spirits & Music Experiences

Wine/Spirits & Music Branding

Judging & Evaluation

Conference & Panel Speaking

Piano Performance (piano videos)

Audience & Program Development

Business Development

Relationship Management

Cellar Curation, Wine & Food Pairings

Writing

QUALIFICATIONS

Master of Wine (MW)

Master of Fine Arts, Classical Piano & Musicology (MFA)

Piano Studies with Thomas LaRatta, pupil of Rudolph Ganz

Stanford Certified Program Manager (SCPM)

Diploma in Wine & Spirits (DipWSET)

Sommelier, Certified, Court of Master Sommeliers

Certified Specialist of Wine (CSW)

French Wine Scholar (FWS)

Italian Wine Scholar (IWS)

WSET Certified Educator

Music + Wine Experiences & Branding

Combine music and wine to create an unforgettable experience.

Have a Master of Wine and Master of Fine Arts design the perfect program for you.

For Wineries, Brands, & On-Premise Establishments:

Bespoke events for your guests
- Tailored to any level of knowledge/experience, musical genre(s), and more
Sonic branding for your wines
- From your brand, your portfolio categories, to your tête de cuvée
Playlist design
- Strengthen associated emotion by making the tasting experience memorable, whether for a special event or to enrich the daily guest experience

For Performing Arts Organizations & Private Clients:

Creatively and expertly paired wines for your programs
- From intimate donor events to galas, highlight your brand and artistic works in a unique way
Custom events for your dinner or special occasion
- From selection and presentation of wines to live music performance by yours truly (piano required!)