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Who is Susan?

My joy is to enrich people's lives.


I love to distill things to their essence to create experiences that delight people. I look for ways to bring out the spirit of a product to reach the people whose lives will be enriched by it.  


Figuring out what resonates with and excites people is the first step, and it is a joy to find the way to create an experience they’ll find memorable and wonderful.



  • Brand Development & Marketing

  • Audience & Program Development

  • Business Development

  • Partner & Customer Cultivation and Relationship Management

  • Cellar Curation, Wine & Food Pairings, Wine Programs

  • Education & Public Speaking

  • Event Management & Hosting

  • Sommelier Services & Expertise


I have over 15 years of experience in program management spanning multiple countries, organizations, cultures, and languages in the wine, high tech, and performing arts industries.


My work is grounded in brand identity, product and user-centric focus, and realized through strategic, careful program management and clean execution. 


  • Candidate, Master of Wine 

  • Diploma in Wine & Spirits (WSET Level 4 Award - DipWSET)

  • Sommelier, Certified by the Court of Master Sommeliers

  • Certified Specialist of Wine (CSW)

  • WSET Certified (WSET Level 3 Award)

  • French Wine Scholar (FWS)

  • WSET Certified Educator

  • Stanford Certified Program Manager (SCPM)

  • Master of Fine Arts in Classical Piano and Musicology (MFA)


Contact Susan

How I can help you realize your vision?

Susan lives in the San Francisco Bay Area.




@2016 by Susan R Lin. Proudly created with wix.com

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