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Susan R Lin

Master of Wine
Wine & Performing Arts


Who is Susan?

I love to create experiences that delight people.

I look for ways to bring out the spirit of a product or event to make the experience memorable.



  • Brand Development & Marketing

  • Audience & Program Development

  • Business Development

  • Partner & Customer Cultivation and Relationship Management

  • Cellar Curation, Wine & Food Pairings, Wine & Spirits Programs

  • Wine/Cocktail & Music Events

  • Education & Public Speaking

  • Event Management & Hosting

  • Sommelier Services & Expertise


I have extensive experience in program management spanning multiple countries, organizations, cultures, and languages in the wine, high tech, and performing arts industries.

  • Master of Wine (MW) 

  • Master of Fine Arts in Classical Piano and Musicology (MFA)

  • Stanford Certified Program Manager (SCPM)

  • Diploma in Wine & Spirits (WSET Level 4 Award - DipWSET)

  • Sommelier, Certified by the Court of Master Sommeliers

  • Certified Specialist of Wine (CSW)

  • French Wine Scholar (FWS)

  • WSET Certified Educator


My joy is to create experiences that delight people

Contact Susan

How I can help you realize your vision?

Susan lives in the San Francisco Bay Area.



Thank you for contacting me! I'll reply to you as soon as I can. Have a wonderful day!


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