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Susan R Lin

Master of Wine
Wine & Performing Arts


Susan R Lin MW, MFA

I create memorable experiences through music and wine.

Each creation is highly personalized, based on academic research and designed to bring out the spirit of your brand.



  • Wine/Spirits & Music Experiences

  • Wine/Spirits & Music Branding & Marketing

  • Judging and Evaluation

  • Conference and Panel Speaker

  • Audience & Program Development

  • Business Development

  • Partner & Customer Cultivation and Relationship Management

  • Cellar Curation, Wine & Food Pairings, Wine & Spirits Programs


I have extensive experience in program management spanning multiple countries, organizations, cultures, and languages in the wine, high tech, and performing arts industries.

  • Master of Wine (MW) 

  • Master of Fine Arts in Classical Piano and Musicology (MFA)

  • Stanford Certified Program Manager (SCPM)

  • Diploma in Wine & Spirits (WSET Level 4 Award - DipWSET)

  • Sommelier, Certified by the Court of Master Sommeliers

  • Certified Specialist of Wine (CSW)

  • French Wine Scholar (FWS)

  • Italian Wine Scholar (IWS)

  • WSET Certified Educator



By Susan

Research Paper:

Influences of Classical Music on the Perception of a Brut Non-Vintage Champagne - Institute of Masters of Wine (scroll down to '2021 RPs')


The Experience of Music and Wine - Classical Music and a Brut Non-Vintage Champagne - Wine Scholar Guild (requires membership) 

Deep Dive into the Master of Wine Program with Susan R Lin MW - Inside The Drinks Business, Beverage Trade Network

What is the Role of a Master of Wine: Susan R Lin - Beverage Trade Network

Busting Myths about Wine with the Master: Susan R Lin - Beverage Trade Network

The Voice of Wine Episode 1: Susan R Lin - The Wine Jokers - Alben & Aghen Gherardi

Susan Lin on Grandpa, How Music Affects What's in Your Glass, and Perspective - Trish Glose - Hungry for More


Wine Pairings: Music and Food - GuildSomm (section begins at 4 minutes in)

The Remarkable Wines of the Loire Valley - VinePair (with David Keck MS)


The Power of the Story: Influences of Narrative in Shaping Wine Perception - GuildSomm Feature Article

A Sensorial Symphony - Tim Atkin MW

Science vs. Romance in Wine - GuildSomm MW Perspectives

Media about Susan

The Power of Music - How Brahms Might Make Your Wine Taste Better by Lauren Eads - Decanter

Brahms and Bliss: Wine's finer with classical music because it enhances our perception of taste, study finds - The Daily Mail 

Harmonizing Music & Wine with Susan R Lin MW by Prithvi Nagpal - Beverage Trade Network


Klassische Musik und Wein: "Zum Champagner lege ich Brahms auf" by Gerald Franz - Frankfurter Allgemeine Zeitung (German)

Master of Everything by Karin Leeuwenhoek - WINELIFE Magazine (Dutch)

Busting myths about wine with the Master of Wine: Susan R Lin - USA Wine Ratings 


Masters of Wine: Susan R Lin by Zelda Molenaar -

Vino, donne e leadership (Wine, women and leadership) - Book by Barbara Sgarzi (Italian) - see excerpts about Susan here

10 New Masters of Wine - Feb 2021 by Patrick Schmitt -


Belmont Wine Exchange's Susan Lin named Master of Wine -


My joy is to create experiences that delight people

Contact Susan

How I can help you realize your vision?

Susan lives in the San Francisco Bay Area.


Thank you for contacting me! I'll reply to you as soon as I can. Have a wonderful day!


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