Susan R Lin
Master of Wine
Wine & Performing Arts
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Who is Susan?
I love to create experiences that delight people.
I look for ways to bring out the spirit of a product or event to make the experience memorable.
WHAT I DO
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Wine/Spirits & Music Experiences
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Wine/Spirits & Music Branding & Marketing
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Audience & Program Development
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Business Development
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Partner & Customer Cultivation and Relationship Management
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Cellar Curation, Wine & Food Pairings, Wine & Spirits Programs
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Education & Public Speaking
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Event Management & Hosting
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Sommelier Services & Expertise
QUALIFICATIONS - RESUME
I have extensive experience in program management spanning multiple countries, organizations, cultures, and languages in the wine, high tech, and performing arts industries.
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Master of Wine (MW)
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Master of Fine Arts in Classical Piano and Musicology (MFA)
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Stanford Certified Program Manager (SCPM)
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Diploma in Wine & Spirits (WSET Level 4 Award - DipWSET)
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Sommelier, Certified by the Court of Master Sommeliers
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Certified Specialist of Wine (CSW)
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French Wine Scholar (FWS)
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Italian Wine Scholar (IWS)
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WSET Certified Educator
Media
By Susan
Research Paper:
Influences of Classical Music on the Perception of a Brut Non-Vintage Champagne - Institute of Masters of Wine (scroll down to '2021 RPs')
Webinar:
The Experience of Music and Wine - Classical Music and a Brut Non-Vintage Champagne - Wine Scholar Guild (requires membership)
Video:
Deep Dive into the Master of Wine Program with Susan R Lin MW - Inside The Drinks Business, Beverage Trade Network
What is the Role of a Master of Wine: Susan R Lin - Beverage Trade Network
Podcast:
Wine Pairings: Music and Food - GuildSomm (section begins at 4 minutes in)
Podcast:
The Remarkable Wines of the Loire Valley - VinePair (with David Keck MS)
Essay:
Science vs. Romance in Wine - GuildSomm MW Perspectives
About Susan
The Power of Music - How Brahms Might Make Your Wine Taste Better by Lauren Eads - Decanter
Brahms and Bliss: Wine's finer with classical music because it enhances our perception of taste, study finds - The Daily Mail
Harmonizing Music & Wine with Susan R Lin MW by Prithvi Nagpal - USA Wine Ratings/Beverage Trade Network
Klassische Musik und Wein: "Zum Champagner lege ich Brahms auf" by Gerald Franz - Frankfurter Allgemeine Zeitung (German) faz.net
Master of Everything by Karin Leeuwenhoek - WINELIFE Magazine (Dutch) winelife.nl
Masters of Wine: Susan R Lin by Zelda Molenaar - MyWineLife.nl
10 New Masters of Wine - Feb 2021 by Patrick Schmitt - TheDrinksBusiness.com
Belmont Wine Exchange's Susan Lin named Master of Wine - WineBusiness.com
My joy is to create experiences that delight people
Contact Susan
How I can help you realize your vision?
Susan lives in the San Francisco Bay Area.
