Susan R Lin MW, MFA

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I create memorable experiences through music and wine.

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Each creation is highly personalized, based on academic research and designed to bring out the spirit of your brand.

WHAT I DO

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• Wine/Spirits & Music Experiences

• Wine/Spirits & Music Branding & Marketing

• Judging and Evaluation

• Conference and Panel Speaker

• Audience & Program Development

• Business Development

• Partner & Customer Cultivation and Relationship Management

• Cellar Curation, Wine & Food Pairings, Wine & Spirits Programs

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QUALIFICATIONS - RESUME

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I have extensive experience in program management spanning multiple countries, organizations, cultures, and languages in the wine, high tech, and performing arts industries.

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• Master of Wine (MW) 

• Master of Fine Arts in Classical Piano and Musicology (MFA)

• Stanford Certified Program Manager (SCPM)

• Diploma in Wine & Spirits (WSET Level 4 Award - DipWSET)

• Sommelier, Certified by the Court of Master Sommeliers

• Certified Specialist of Wine (CSW)

• French Wine Scholar (FWS)

• Italian Wine Scholar (IWS)

• WSET Certified Educator

By Susan

Research Paper:

Influences of Classical Music on the Perception of a Brut Non-Vintage Champagne - Institute of Masters of Wine (scroll down to '2021 RPs')

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Video: 

The Experience of Music and Wine - Classical Music and a Brut Non-Vintage Champagne - Wine Scholar Guild (requires membership) 

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Deep Dive into the Master of Wine Program with Susan R Lin MW - Inside The Drinks Business, Beverage Trade Network

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What is the Role of a Master of Wine: Susan R Lin - Beverage Trade Network

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Susan Lin on Grandpa, How Music Affects What's in Your Glass, and Perspective - Trish Glose - Hungry for More

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Podcast:

Wine Pairings: Music and Food - GuildSomm (section begins at 4 minutes in)

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The Remarkable Wines of the Loire Valley - VinePair (with David Keck MS)

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Articles: 

The Power of the Story: Influences of Narrative in Shaping Wine Perception - GuildSomm Feature Article

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A Sensorial Symphony - Tim Atkin MW

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Science vs. Romance in Wine - GuildSomm MW Perspectives

Media about Susan

The Power of Music - How Brahms Might Make Your Wine Taste Better by Lauren Eads - Decanter

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Brahms and Bliss: Wine's finer with classical music because it enhances our perception of taste, study finds - The Daily Mail 

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Harmonizing Music & Wine with Susan R Lin MW by Prithvi Nagpal - Beverage Trade Network

Klassische Musik und Wein: "Zum Champagner lege ich Brahms auf" by Gerald Franz - Frankfurter Allgemeine Zeitung (German) faz.net

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Master of Everything by Karin Leeuwenhoek - WINELIFE Magazine (Dutch) winelife.nl​

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Masters of Wine: Susan R Lin by Zelda Molenaar - MyWineLife.nl

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Vino, donne e leadership (Wine, women and leadership) - Book by Barbara Sgarzi (Italian) - see excerpts about Susan here

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10 New Masters of Wine - Feb 2021 by Patrick Schmitt - TheDrinksBusiness.com

Belmont Wine Exchange's Susan Lin named Master of Wine - WineBusiness.com

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